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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

A) Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
B) Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
C) Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
D) Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.

2. Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?

A) Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
B) Import a public encryption key the customer created to be used when the export runs.
C) Import a private encryption key the customer created to be used when the export runs.
D) Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.

3. Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?

A) The file to be imported should be located on your hard drive.
B) The file to be imported should be located in the Connect data warehouse in Responsys.
C) The file to be imported should be on the SFTP server dedicated for Responsys.
D) The file to be imported should be located on anycloud server.

4. Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

A) When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
B) Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
C) Take the latest CED report to locate all soft-bouncedaddresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
D) Create a filter of all soft-bounced addresses for the last three email launches, save it as aPET, and use that as a suppression table for all email campaigns for the month.

5. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
B) In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
C) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
D) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.

Solutions: