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Facebook 600-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Strategy | 20% | - Use events, live video, and interactive formats - Develop engaging content aligned with community goals - Curate and moderate content quality - Adapt content for member segments |
| Topic 2: Measurement and Analytics | 15% | - Identify opportunities for growth and monetization - Interpret data to improve strategy - Track key performance indicators - Use Meta Insights and analytics tools |
| Topic 3: Community Engagement and Moderation | 20% | - Manage violations and enforce rules consistently - Foster interaction and meaningful connections - Onboard and welcome new members - Moderate discussions and resolve conflicts |
| Topic 4: Community Strategy | 25% | - Design community structure and governance - Scale community effectively - Plan for community lifecycle stages - Build operational workflows and admin roles |
| Topic 5: Community Foundation | 20% | - Establish community guidelines and rules - Select appropriate Meta platforms (Groups, Pages, Instagram) - Apply Meta Community Standards and policies - Define community mission, goals, and success metrics |
Facebook Certified Community Manager Sample Questions:
The management team of a mobile app has expectations of maintaining a high level of efficiency. A community member of a group for the app has posted the same question several times over the past few weeks. The team has responded several times that the solution for that problem is still being developed. The member has started to repeatedly ask the same question in comments on unrelated posts.
The community manager needs to ensure this community member does not negatively affect other members.
How should the community manager proceed?
- A. Remove the comment with the appropriate rule and explain possible disciplinary actions.
- B. Reach out privately to the member to ask if responses from the team are unclear.
- C. Block the member from the group to avoid the subject.
- D. Invite other members to clarify that the question has been answered.
Correct Answer: A 🗳️
A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?
- A. Review comments on the company's press release post
- B. Create a post specifically to gather feedback from the community
- C. Activate a news alert for additional articles
- D. Create and track relevant keywords on social media channels
Correct Answer: D 🗳️
A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?
- A. Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time
- B. Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks
- C. Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach
- D. Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing
Correct Answer: D 🗳️
It's April, and Earth Day is approaching. A parenting group has shown interest in sustainability, so the community manager brainstorms new ideas to engage the community.
What are the two most efficient steps for the community manager to take to inform campaign planning? (Choose 2)
- A. Watch the top three nature documentaries released this year
- B. Launch a poll to understand which topics are of interest
- C. Analyze post themes from the last three Aprils
- D. Conduct a search of sustainability keywords
- E. Review the geographic locations of group members
Correct Answer: B,D 🗳️
A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?
- A. Create a joint moderation account with the name of the group
- B. Enter a list of potentially offending keywords into the moderation tool
- C. Make the team's Facebook Page an admin of the group
- D. Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
Correct Answer: C 🗳️
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