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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?

A) Test sends are rot recorded on the Send Log Data Extension.
B) The send exceeded the maximum test send threshold.
C) A subscriber was not selected in the Subscriber Preview tab.

2. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Ensure preferred channel is available in subscriber data.
B) Send both email and SMS to ensure subscribers get NTO's messages.
C) Create one Entry Source for each messaging channel.

3. Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.
Which journey type is best suited to run this test?

A) Multi-Step
B) Transactional Send
C) Single Send

4. A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit.
Where should the Internal look to find this Information?

A) Email Studio > Overview
B) Content Builder > Recent Sends
C) Automation Studio > Activities

5. Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?

A) Journey Builder and Engagement Split
B) Salesforce CDP and Einstein Engagement Scoring
C) Automation studio and Query Activity

Solutions: