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Salesforce MC-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question 1

Employees at an online retailer want to use AI to gain insights into existing business accounts and identify buyer group members to nurture.
Which Marketing Cloud Next Agent should they deploy?

A. Account Discovery
B. Segment Creation
C. Agentforce Employee

Question 2

A customer has an existing Consent Management Platform (CMP) that manages cookie consent across all external web properties. A Marketing Cloud Next Consultant needs to extend this functionality to the customer's landing pages without showing a duplicate consent banner.
How should the consultant configure this?

A. Enable the Data 360 Web Tracking Consent Banner in the Experience Cloud site Integrations, and suppress the CMP banner on landing pages using a custom CSS rule.
B. Enable the Data 360 Web Tracking Consent Banner on the landing pages only, and configure the CMP to sync consent decisions via a server-side API call.
C. Disable the native Data 360 consent banner, and configure the CMP to deploy the Marketing Cloud Next web tracking embed code when a visitor grants consent.

Question 3

A Marketing Cloud Next Consultant wants to build an audience flow to send a promotional email series. To prevent a poor customer experience, the flow must suppress each email for any customer who currently has an open support case.
Which flow elements and logic should the consultant configure to solve this suppression?

A. Add an Exclusion Filter element and configure the criteria to drop records where the related Case status is open.
B. Add a Decision element and configure a cross-object formula within the criteria to evaluate the related Case status directly.
C. Add a Get Records element to query the Case object followed by a Decision element to correctly route eligible records.

Question 4

Northern Trail Outfitters wants to send a personalized one-time verification code immediately after a customer initiates a login on its website. An external web service generates the code and must pass it to Marketing Cloud Next at send time.
Which solution should the Marketing Cloud Next Consultant recommend?

A. Create a Data 360-triggered flow that retrieves the verification code from a real-time Data Graph and uses a Send Email Message element to send the email.
B. Create an automation event-triggered flow that waits for the verification code to be ingested through streaming ingestion and uses a Send Email Message element to send the email.
C. Create an on-demand flow invoked through the REST API that includes the verification code in the API request and uses a Send Email Message element to send the email.

Question 5

The marketing team at Northern Trail Outfitters needs to deploy a large group of new audience segments next week.
To prevent an unexpected credit spike in their Digital Wallet, which configuration settings should the team check and adjust to make sure the segments run efficiently before any data processing begins?

A. Segment on Entity, Include or Exclude criteria, and Rank or Limit rules
B. Run Mode, Frequency, Ends, and Lookback Window
C. Real-Time Data Graph association, Broadcast Flow activation, and Storage Allocation limits

Solutions: