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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.
What are the effects of the click to the subscriber's status?

A) Status is changed to Active and the bounce count is unchanged
B) Status is changed to Active and the bounce count is set to Zero
C) Status is changed to Held for 72 hours and the bounce count is set to Zero
D) Status remains as Bounced the bounce count is unchanged

2. A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?

A) Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
B) Automation Studio: Create a Report Activity to run every seven days.
C) Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
D) Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.

3. The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?

A) Facebook and Twitter
B) Twitter
C) Google and Facebook
D) Facebook

4. A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.
Where in setup could they accomplish this task?

A) Data management
B) Company Settings
C) Security
D) Feature Settings

5. Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

A) Marketing Cloud Email Marketing Manager
B) Marketing Cloud Channel Manager
C) Marketing Cloud Regional or Local Administrator
D) Marketing Cloud Administrator

Solutions: