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Salesforce Pardot for Digital Marketers PDT-101 Exam
Salesforce Pardot for Digital Marketers PDT-101 Exam is related to Salesforce Certified Pardot Specialist Certification. This exam measures the Candidate knowledge and ability in how to effectively design, build, implement Marketing Workflows and Pardot-Generated Report to make Data-driven decisions. Digital Marketers, Email Marketers, and IT Managers usually hold or pursue this certification and you can expect the same job role after completion of this certification.
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
Certification Path
This PDT-101 exam is requisite to Salesforce Certified Pardot Specialist Certification
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Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Prospect and List Management | 15% | - Static, dynamic, and test lists - Prospect records and visitor tracking - Scoring and grading models - Segmentation rules and filters |
| Topic 2: Reporting and Analytics | 10% | - Visitor and prospect activity reports - Pardot campaign and ROI reporting - Integration with Salesforce reports |
| Topic 3: Automation and Lead Nurturing | 25% | - Automation rules and completion actions - Page actions and custom redirects - Form handlers and landing pages - Engagement programs and drip campaigns |
| Topic 4: Email Marketing and Content | 15% | - Dynamic content and A/B testing - Email deliverability and compliance - Email templates and personalization tags - Email performance reporting |
| Topic 5: Salesforce Integration | 20% | - Bi-directional data synchronization - Pardot-Salesforce connector configuration - Custom field mapping and sync rules - Campaign and lead/contact sync |
| Topic 6: Pardot Administration and Overview | 15% | - Recycle bin and data governance - Pardot account setup and navigation - User management, roles, and security - Email domains and authentication |
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