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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?

A) Verification
B) Send Email
C) Wait

2. A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

A) Add descriptive tags to each asset upon creation.
B) Add a description to each asset upon creation.
C) Add assets to folders upon creation.

3. A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

A) Tracking Conversions Tab
B) Email Overlay View
C) Send Performance Tab

4. A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Use Journey Builder to build an audience using Ad Studio.
B) Use an interactive form from email Studio to collect this information
C) Web Studio to capture Query parameters from social media link.

5. A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?

A) Schedule report to export as a web page.
B) A Schedule report and email the link to download.
C) Schedule report and email file to the director.

Solutions: