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Facebook 600-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engage and Moderate the Community | 29% | |
| Topic 2: Measure and Analyze Community Success | 20% | |
| Topic 3: Define and Establish a Community | 8% | |
| Topic 4: Develop Community Strategies and Processes | 27% | |
| Topic 5: Make Strategic Content Decisions | 16% |
Facebook Certified Community Manager Sample Questions:
A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)
- A. Number of comments
- B. Members who invited friends
- C. New members over time
- D. Posts created by administrators
Correct Answer: A,C 🗳️
The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)
- A. Analyze drop-off for video content
- B. Survey community members
- C. Study engagement trends on the school's Facebook Page
- D. Interview alumni
Correct Answer: B,D 🗳️
Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?
- A. The link post should be promoted with ads if the primary goal is reach
- B. The picture post is the most successful if reach is more important than engagement
- C. The link and video post garnered more awareness than the picture post
- D. The video post should be promoted with ads if the primary goal is engagement
Correct Answer: B 🗳️
A hiking community plans to bringing together a large number of members to complete a mountain climbing challenge for charity.
This is the largest fundraiser the community will host, and this year is the third year they plan to run it.
Which two things can the community manager do to ensure they succeed in getting the most members to join the challenge? (Choose 2)
- A. Start a secret group for people doing the challenge and post everything there.
- B. Create posts to encourage people to sign up and have moderators answer any questions.
- C. Message new members and invite them to participate in the challenge.
- D. Highlight past photos and success stories and tag members who have joined past challenges.
Correct Answer: B,D 🗳️
A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?
- A. The video
- B. The image
- C. The poll
- D. The livestream
Correct Answer: B 🗳️
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