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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Email Marketing | 20% | - Email reporting metrics - Email capabilities and use cases - Difference between Emails and Email Templates |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Administration | 11% | - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities - Field creation, editing and mapping |
| Lead Management | 24% | - Page actions - Segmentation rules - Custom redirects: capabilities and use cases - Completion actions - Lists: types, capabilities and creation - Scoring and grading: definition and management - Automation rules: components and use cases |
| Reporting and Analytics | 8% | - Campaign and lifecycle reporting - Dashboard interpretation - Conversion and engagement metrics |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
What form handler setting allows prospects to receive multiple autoresponders from form hour period?
A. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
B. Execute form handler in real time after every submission
C. Disable Visitor Activity Throttling and send autoresponder emails after every submission
D. Attribute all prospect activities to prospect record after every submission
Question 2
A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?
A. Refer to the Marketing Cloud Account Engagement recycle bin to see if the prospect was deleted.
B. Check that the Marketing Cloud Account Engagement prospect has a value for the default field email address'.
C. Refer to the list email send report to see if a suppression list was used.
D. Determine if the prospect has a valid "Assigned User" to send the email from.
Question 3
How should a user understand how many prospects are currently waiting on a step in an engagement program?
A. Click on the step to view its report card.
B. Look at the tooltip above that step.
C. Download the report of the program.
D. Pause the program and edit the step.
Question 4
You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.
A. True
B. False (you need to contact Marketing Cloud Account Engagement support to enable this functionality)
Question 5
What should you do when multiple users are editing an email template at the same time?
A. Multiple users cannot edit the same email template at the same time
B. Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one
C. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it
D. Update the same draft at the same time since the system will recognize updates made by both users
Solutions:
| Question 1 Answer: C | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: C |
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