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NEW QUESTION 93
EXAM Question: Describe Global legal compliance guidelines. CAN-SPAM (Controlling the Assault on Non-solicited Pornography and Marketing Act). CAN-SPAM act requires that commercial emails: (Choose 6)

• A. Use a subject line that accurately represents the email.
• B. CAN-SPAM can be ignored.
• C. Honor Opt-out requests within 10 days and unsubscribe must be operational for 30 days.
• D. Honor Opt-out within 5 days and unsubscribe must be operational indefinitely.
• E. Provide a mechanism to opt-out.
• F. ID message as advertisement unless you have opt-in from subscriber
• G. Include your Physical mailing address
• H. Accurately identify the sender in header info.

Answer: A,C,E,F,G,H

 

NEW QUESTION 94
A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?

• A. Test Send
• B. Send Preview
• C. Guided Send
• D. Send Email

Answer: C

 

NEW QUESTION 95
Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals? (Choose two.)

• A. Subject Line
• B. From Name
• C. Hyperlinks
• D. Send Count

Answer: A,B

 

NEW QUESTION 96
What is a function of the Content Detective tool?

• A. It helps guarantee placement of emails into the inbox
• B. It helps identify spam triggers in email content and subject lines
• C. It helps display content in a content box
• D. It helps track customer traffic generated by content areas within a email

Answer: B

 

NEW QUESTION 97
Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member.
Which fed on the Mountain Manor Campaign data extension should be created as a Primary Key to create unique relationships with the Loyalty Member Profile data extension?

• A. Loyalty Member ID
• B. Full Name
• C. Loyalty Member Status
• D. Email Address

Answer: A

Explanation:
Explanation/Reference:

 

NEW QUESTION 98
Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio tosend shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?

• A. File Transfer Activity> Import File Activity > Send Email
• B. Import File Activity > File Transfer Activity > Send Email
• C. Import File Activity > Send Email
• D. File Transfer Activity > Send Email

Answer: A

 

NEW QUESTION 99
A marketer needs to share report results with a manager.
Which three options could be used to deliver the report to the manager using Reports in Marketing Cloud?
(Choose three.)

• A. Save the report as a Snapshot.
• B. Email the report.
• C. Notify the manager with a pop-up.
• D. Text a link to the report.
• E. Save the report to an SFTP folder.

Answer: A,B,E

 

NEW QUESTION 100
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

• A. Use a clear "From" name that is easily recognized.
• B. Include a "Contact Us" link in the footer.
• C. Include a physical mailing address of the company.
• D. Use animated emojis in subject lines to draw the eye.

Answer: A,C

 

NEW QUESTION 101
NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased.
NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities.
Which three Canvas Activities are available in Journey Builder? Choose 3 answers

• A. Post to Facebook
• B. Wait Until
• C. Query Activity
• D. Send SMS
• E. Decision Split

Answer: B,D,E

 

NEW QUESTION 102
NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

• A. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
• B. The ability to set criteria to segment contacts based on behavior using SQL
• C. The ability to extract data from an Audience data extension for analysis
• D. The ability to set goals and have the system listen to see if users met the goal
• E. The ability to update or create Salesforce CRM objects or records

Answer: A,D,E

 

NEW QUESTION 103
Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)

• A. Include your physical mailing address.
• B. Data should always be relevant
• C. Sharing isn't just for social networks
• D. Send e-mail often to your customers
• E. Personalize email whenever possible
• F. Optimize for Mobile

Answer: B,C,E,F

 

NEW QUESTION 104
Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)

• A. SQL Query activity
• B. Segment activity
• C. Filter activity
• D. Data Extract activity

Answer: A,C

 

NEW QUESTION 105
As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?

• A. Query Activity
• B. File Transfer Activity
• C. Group Refresh
• D. Import Activity

Answer: A

 

NEW QUESTION 106
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?

• A. Content focused on winter sports items for holiday shopping
• B. Personalized imagery influenced by subscriber preferences
• C. Images of products that the customer has previously purchased
• D. Full-width lifestyle imagery featuring attractive people

Answer: B

Explanation:
Explanation

 

NEW QUESTION 107
Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers.
Where in Email Studio can the marketer see the performance summary of the recent email send?

• A. Summary tab
• B. Send Performance tab
• C. Job Links tab within Tracking
• D. Overview tab within Tracking

Answer: D

 

NEW QUESTION 108
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Marketing cloud email specialist

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