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BEST Verified Adobe AD0-E318 Exam Questions (2023) 

Adobe AD0-E318 certification exam is designed for professionals who want to demonstrate their expertise in Adobe Campaign Classic. Adobe Campaign Classic is a leading marketing automation tool that helps marketers design and execute personalized campaigns across multiple channels. With the AD0-E318 certification exam, professionals can prove their mastery of the platform and showcase their ability to design and implement complex marketing campaigns.

 

NEW QUESTION # 15
A customer is deploying Adobe Campaign in an on-premise data center environment.
The customer wants to understand he optimal configuration for the Load balancer of the App and Web servers.
Which solution should be used?

• A. Active/passive configuration and active/passive configuration, with HTTPS terminated at the proxy respectively
• B. Active/active configuration and active/active configuration, with HTTPS terminated at the proxy respectively
• C. Active/passive configuration and active/active configuration, with HTTPS terminated at the proxy respectively
• D. Active/active configuration and active/passive configuration, with HTTPS terminated at the proxy respectively

Answer: C

NEW QUESTION # 16
A client wants to protect PII data at recipient level for anyone that is not an Administrator.
What should the Architect do?

• A. Add AccessibleIf with S{login) = '' admin to each PII attribute
• B. Use Accessible with HasNamed Right = 'admin for each PII attribute
• C. Add Visible with S{login) = '' admin to each PII attribute
• D. Use Visible with HasNameRight= administrator' for each PII attribute

Answer: B

NEW QUESTION # 17
A customer wants to reusable way to personalize batch targeted emails using information available in real time from an external system based on a Recipient attribute.
Which approach should the Architect use?

• A. Configure a urlPermission node for the external service, configure a Javascript activity calling external service for each temp table record. Write to worktable attribute. Use targetData syntax to insert into the delivery, and save the workflow as a template.
• B. Create a custom schema, and within a workflow template, use an External Signal process to allow integration between the systems ensure the correct firewall permissions are in place configure a SQL Code process to save he result.
• C. Configure FDA and an associated API Gateway to access and within a Campaign template, create a deliveryMapping schema extension using a system Operator with JavaScript right to poll the service
• D. Create a JavaScript server page template to enable https calls to the external service, ensure url permission is correctly configured for the external service endpoint, and create a JavaScript library function leveraging xtkSession to write the return value into the work table.

Answer: A

Explanation:
Configure a urlPermission node for the external service, configure a Javascript activity calling external service for each temp table record. Write to worktable attribute. Use targetData syntax to insert into the delivery, and save the workflow as a template. This approach will allow them to configure a urlPermission node for the external service, and then use a Javascript activity to call the external service for each temp table record. The returned value can then be written to a worktable attribute, and the targetData syntax can be used to insert the value into the delivery. Finally, the workflow can be saved as a template for future reuse.

NEW QUESTION # 18
A customer with an on-premise enterprise deployment wants to send Push Notification to IOS devices when Offers are Available/Expired using IOS binary connector.
Which ports should be opened for communication with the notification services?

• A. 2195 and 443
• B. 433 and 8080
• C. 2195 and 2196
• D. 2196 and 8080

Answer: A

NEW QUESTION # 19
A customer asks an Architect to build custom Adobe web Portal application for the Managing Campaignexecution process.
The architect needs to make sure web application data is protected from SQL injection attacks and loaded into an external centralized data warehouse system.
Which approach should be used?

• A. Apply cryptString javaScript function for processing the data in web application before exporting the data.
• B. Apply escape JavaScript function for processing the data in web application before
• C. Apply formatString javaScript functions for processing the data in web application before exporting the data.
• D. Apply digestStrSha1 JavaScript functions for processing the data in web application before exporting the data

Answer: A

NEW QUESTION # 20
Refer to the exhibit.

A customer calls for urgent support. Their Adobe Campaign instance is running slowly and marketing workflows are taking a long time to execute the Architect finds.
50 workflow are running concurrently
24 workflows are stuck in pending state
Workflows are scheduled to be executed at the same time every day
What should the Architect recommend?

• A. Restart the wfserver process and clear cache
• B. Schedule workflows at different start times and restart pending workflows
• C. Pause the running workflows and restarts the pending workflows
• D. Check with the DBA and archive old workflows to free up space

Answer: B

Explanation:
The Architect should recommend scheduling workflows at different start times to avoid overloading the system with too many workflows running concurrently. This will help to distribute the load and avoid bottlenecks. Additionally, the Architect can recommend restarting the pending workflows to ensure that they are not stuck in a pending state and can continue to execute.

NEW QUESTION # 21
A project Manager is setting up a Gantt chart for a new project implementation. The company Is using a Hybrid deployment model, will interact with several systems, and be heavily customized to fit the customer needs. The PMO not know the Adobe Campaign project phase and wants to make sure important tasks are not missed, The initiated list of Go-Live activities is as follow:
Migrate appropriate objects from Stage to Production
Make sure Production SFTP is created
Validate that import/export workflow work as expected
Make sure the Workflow Supervisor group is assigned to the appropriate workflows What else should the Architect do before the Go-live?

• A. Create RunBook and perform Customer Care handoff
• B. Make sure the IP Warning plan is approved and the associated workflows created
• C. Validate that the assigned IP addresses have a high sending reputation.
• D. In the Deployment Wizard, make sure that Web Application and Mirror Page URLs refer to the Midsoure server

Answer: A

Explanation:
The best option before the Go-live is to create a RunBook and perform a Customer Care handoff. This will ensure that the customer knows how to operate and maintain the Adobe Campaign instance after the go-live. This is important to ensure the smooth operation of the Adobe Campaign instance and to ensure that the customer can use all the features and capabilities of the Adobe Campaign instance effectively.

NEW QUESTION # 22
A customer asks an Architect to build custom Adobe web Portal application for the Managing Campaign execution process.
The architect needs to make sure web application data is protected from SQL injection attacks and loaded into an external centralized data warehouse system.
Which approach should be used?

• A. Apply formatString javaScript functions for processing the data in web application before exporting the data.
• B. Apply escape JavaScript function for processing the data in web application before
• C. Apply digestStrSha1 JavaScript functions for processing the data in web application before exporting the data
• D. Apply cryptString javaScript function for processing the data in web application before exporting the data.

Answer: B

Explanation:
Apply escape JavaScript function for processing the data in web application before exporting the data. This approach will allow the architect to use the escape JavaScript function for processing the data in the web application before it is exported to the data warehouse. This function will help to ensure that the data is properly encoded and protected from SQL injection attacks when it is stored in the data warehouse.

NEW QUESTION # 23
A customer wants to track and report on the total cost of a postal campaign.
What should the Architect recommend?

• A. Configure a unit cost value on the Delivery template using he Postal Delivery channel
• B. Use the MRM module to configure a Delivery Outline
• C. Use the Budgeting feature within the MRM module
• D. Use a Program entity and configure the costs per delivery tab.

Answer: C

NEW QUESTION # 24
A customer has a data retention policy for the logs in Adobe Campaign Classic of 365 days. They send over 1 million emails per month.
The Architect designs a workflow with a scheduler that triggers every 10 minutes querying the recipient delivery log. What is the risk with this workflow?

• A. All connections to the database will be consumed.
• B. Several execution can run at the same time.
• C. All expected records will not be retrieved due to the limited time.
• D. The workflow will run longer than 10 minutes and delay iterations.

Answer: C

Explanation:
The customer's data retention policy for the logs in Adobe Campaign Classic of 365 days means that the workflow should retrieve records for the past 365 days in order to keep the data retention policy. However, the workflow is designed to trigger every 10 minutes, meaning that it will only query a small portion of the log data per iteration. This could result in the workflow not retrieving all of the expected records due to the limited time.
Reference:
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NEW QUESTION # 25
A customer has the following requirements for a new Campaign implementation:
* 20 Marketing employees will access the Campaign instance from three different countries.
* Marketing employees will use MacOs and Windows 10 professional.
* 800,000 of the customers in the CRM system are emailed approximately twice a week.
* The customer uses a small mobile app for Push messaging that has 20,000 device registrations, which the customer hops to grow.
Which two factors have the most impact on the infrastructure solution? (Choose two.)

• A. Operating systems used to log in to the solution
• B. 800k email profiles
• C. The Mobile app integration
• D. Logins from three different countries
• E. 20 Marketing employees

Answer: B,D

NEW QUESTION # 26
A company wants to connect their Salesforce.com CRM to their instance of Adobe Campaign Classic. The Salesforce credential to enter into the External account have been provided by a third party that manages the company's instance of Salesforce. The Architect tests the connection in the external account and receives the following error message:

Which solution should the Architect recommend?

• A. The Salesforce URL the third party has provided in http but needs to be https to order for Adobe Campaign Classic to authenticate with Saleforce.com
• B. Adobe Campaign Classic only supports Salesforce API version 37,21, and 15. The company version of Salesforce.com is not backward compatible with those versions. So a custom integrating is required for the login and password to work.
• C. The Salesforcec.com password provided is actually the password and security token combined into one field and need to be split and entered into the respective section in the External account.
• D. The Salesforce.com URL needs to be whitelisted by defining a urlPermissionwith the domain and RedEx in the servieConf.xml file on the application server.

Answer: D

NEW QUESTION # 27
A company has Google Analytics. Adobe Campaign and Adobe target in their marketing stack.
They want to message customers with an hour after they abandon their carts.
Which option should the Architect recommend?

• A. Configure an API call to Message Control to trigger on email to the customers.
• B. Create all file export from google analytics to campaign with Abandon cart customer
• C. ConfigureExperience Cloud triggered to target customers who abandon cart
• D. Integration with Google Analytics using theGenesis connector and execute a Reminder campaign

Answer: D

NEW QUESTION # 28
A company provides requirements for a new marketing campaign that will send selected customers one of several newsletter communications with selected articles based on the recorded interests.
The solution must use their centralized customer data, no older than from the previous day, and customize the newsletter template to contain articles relevant to the customers preferences.
The campaign should consider whether the customer has subscribed to the newsletter and what frequency the customer has opted in to receive the communications.
Which two options should be implemented?

• A. A custom solution to manage customers' preferences
• B. The Interaction module to manage presenting content to customers
• C. A CRM connector to ETL customer data into Campaign
• D. Audience manager integration to shape audience for each newsletter
• E. Offline and Online channel integration to allow cross channel journeys

Answer: C,D

Explanation:
1. A CRM connector to ETL customer data into Campaign: A CRM connector allows for the extraction, transformation, and loading of customer data into Campaign, ensuring that the most recent and accurate data is used to customize the newsletter template and target the correct customers. D. Audience manager integration to shape audience for each newsletter: Audience manager allows to segment audience based on their preferences, behavior, demographics, etc. It helps to shape audience for each newsletter and target them with specific content. It will help in identifying customers and target them based on their preferences and subscribed newsletter frequency.

NEW QUESTION # 29
The Recipient table is linked with a custom schema called Reservation, which contains a high volume of data that is needed at all times.
The deployment team reports that each time a query the location attribute the Reservation table, there is a long return time.
What should the Architect recommend?

• A. Apply a db index on the Location attribute of the Reservation table
• B. Reduce the data with the Reservation table to contain max 100,000 rows.
• C. Advise to run the query during right time when less load is on the db.
• D. Ensure the Location attribute contains string values at all times

Answer: C

NEW QUESTION # 30
A client wants to configure a data connection between a Microsoft Dynamics CRM system and Adobe Campaign Classic for delta data import.
Which field must be present in the CRM connection settings for the configuration?

• A. Account ID and Created date
• B. ID field and Created date
• C. Account ID and Created date
• D. ID field and Last Modified

Answer: A

NEW QUESTION # 31
In the database diagram, a company has tables orders products Recipient items.
*Recipient is linked to Orders as 1-N
*Products to Orders as N-N
RecipientID, Email Full Name, Customer ID Orders: Orders ID, Recipient ID, Product ID, Date of purchase items: Prodduct ID, order ID, item ID products Product ID, Name, Status, Creation Date.
Which columns act as both primary and forgive keys?

• A. Recipient ID, Product ID, Customer ID
• B. Order ID, Recipient ID, item ID
• C. Recipient ID, Product ID, Order ID
• D. Customer ID, Product ID, item ID

Answer: C

NEW QUESTION # 32
An Architect on a new project needs to review the existing Campaign solution. The current solution sends emails, SMS, and Push messages.
The customer currently has a mobile application that sends approximately 500.000 Push messages an hour.
The company wants to add another mobile application to alert customers about the start of upcoming television shows.
Volume estimates for Push messages for the new application are approximately 1.5 million per hour.
What should the Architect focus on first for the new design?

• A. The number of dedicated Push MTAs in the solution
• B. The integration of the Push SDK into the mobile application
• C. The Workflow that operates the push messaging activities
• D. Whether any of the existing channels have overlapping deliveries planned

Answer: B

NEW QUESTION # 33
A customer wants to reusable way to personalize batch targeted emails using informationavailable in real time from an external system based on a Recipient attribute.
Which approach should the Architect use?

• A. Configure a urlPermission node for the external service, configure a Javascript activity calling external service for each temp table record. Write to worktable attribute. Use targetData syntax to insert into the delivery, and save the workflow as a template.
• B. Create a custom schema, and within a workflow template, use an External Signal process to allow integration between the systems ensure the correct firewall permissions are in place configure a SQL Code process to save he result.
• C. Configure FDA and an associated API Gateway to access and within a Campaign template, create a deliveryMapping schema extension using a system Operator with JavaScript right to poll the service
• D. Create a JavaScript server page template to enable https calls to the external service, ensure url permission is correctly configured for the external service endpoint, and create a JavaScript library function leveraging xtkSession to write the return value into the work table.

Answer: A

NEW QUESTION # 34
A company has customers in California. The company has purchase Adobe Campaign and wants to empower its customer to control the exchange of their personal information.
What should the Architect do?

• A. Install the Privacy package and create a separate data schema to maintain the personal information.
• B. Advocate the development of a privacy management application to control exchange of personal information.
• C. Install the Privacy package and external the recipient schema with a CCPA opt-out flag.
• D. Ensure hosting instance that holds personal information is in California

Answer: D

NEW QUESTION # 35
A customer needs help to optimize a workflow that automatically exports tracking records campaigns sent during the day.
The workflow has a scheduler that runs every 6 hours and reads tracking logs created current date minus 6 hours. During data validation, the customer notices that records are missing with this approach.
Which two recommendations should the Architect make? (Choose two.)

• A. Use an incremental query activity to fetch the last modified records from the tracking table modified in the last 6 hours.
• B. Add a scheduler to execute every 6 hours, use an option to store the date since last execution of the export workflow, and use as a reference point.
• C. Add a scheduler to execute every 6 hours and use a dirty flag to update the tracking record that was picked in the execution of the workflow
• D. Create a loop with a wait for 6 hours, store an instance variable of the id field that was last selected, and use that in the next query.
• E. Create an incremental query activity to fetch the last modified records from the recipient table that has tracing logs modified in the last 6 hours.

Answer: A,B

NEW QUESTION # 36
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