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CIMA Managing Finance in a Digital World Sample Questions:

1. HKD is an online marketing company Its finance function is currently preparing budgets for the coming period.
At which stage of value creation is HKD's finance function currently playing a key role?

A) Narrates
B) Enables
C) Dictates
D) Shapes

2. Which of the following defines key performance indicators (KPls)?

A) KPIS are used to measure operational activities only
B) KPIs are the measures which indicate whether or not the critical success factors are SMART.
C) KPIs are the measures which indicate whether or not a critical success factor is being achieved
D) KPIs are used to create critical success factors.

3. Tom owns a guitar shop, called Jones's Guitars. In attempt to drum up business, he's decided to launch a guerilla marketing campaign.
Which of the following is the correct example of Tom using guerilla marketing?

A) Encouraging customers to try one of the store's brand new guitars.
B) Spending a lot of money on decorating the shop and playing the most famous guitar-based songs.
C) Encouraging all his staff to try to build a rapport with the customers.
D) Placing an empty guitar rack outside his shop with a sign saying, "Free air guitar - one per person."
E) Launching a social media campaign called #GetDownTo]ones's

4. Which TWO of the following relate to corporate social responsibility (CSR) rather than corporate governance?

A) Independently determined remuneration based on clear criteria
B) Safeguarding against decision making being dominated by one person
C) Achievment of high levels of degradable packaging
D) Eliminating discrimination in company advertising
E) Strong accountability through a board of directors

5. An electrical goods company produces colourful brochures for customers.
Which element of the marketing mix does this represent?

A) Product
B) Price
C) Physical evidence
D) Packaging

Solutions: