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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Management & Import/Export | 14% | - Data standardization and prioritization - Contact/account fields, views and custom objects - Data import/export tools and automation |
| Topic 2: Implementation Overview | 10% | - Prerequisite documents and required attendees - Major milestones and key deliverables |
| Topic 3: CRM Integration & Advanced Services | 13% | - Integration setup, troubleshooting and closed-loop reporting - Sales tools, reporting, lead scoring and AI capabilities - Supported CRM integrations and components |
| Topic 4: Campaign & Program Automation | 12% | - Campaign Canvas configuration and usage - Automation logic and workflow design - Program Builder and Program Canvas features |
| Topic 5: Eloqua Fundamentals & Data Model | 15% | - Data enhancement and AppCloud usage - Data objects, relationships and data capture - Platform architecture and core concepts |
| Topic 6: Forms, Landing Pages & Tracking | 11% | - Form creation, advanced techniques and external integration - Landing page configuration and customization - Tracking script and microsite setup |
| Topic 7: Branding, Deliverability & Email Management | 13% | - Email configuration, personalization and compliance - Subscription and preference management - IP warming and deliverability setup |
| Topic 8: Security & Administration | 12% | - User creation and security groups - Asset permissions and contact-level security - Company and instance settings |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
Which is a component of a standard CRM integration?
- A. the automatic sync of Eloqua Lead Score changes in CRM
- B. the creation of new contacts in Eloqua
- C. the automatic creation of a sales user in Eloqua
- D. the creation of new accounts in CRM
Correct Answer: A 🗳️
It is 7:00 PM and you notice you have received numerous error notification emails regarding the Import of Leads into Eloqua between the hours of 3:00 PM and 5:00 PM, no error notifications have been received since 5:00 PM and the integration has been running successfully since 5:00 PM.
Which statement is true? (Choose the best answer.)
- A. Disable and enable the Contact import and rerun the Account Import.
- B. Create another Lead import to specifically import those records between 3:00 PM and 5:00 PM.
- C. All leads have been imported since the last successful upload.
- D. The lead Import needs to be manually run for the hours between 3:00 PM and 5:00 PM.
Correct Answer: B 🗳️
You want to access Profiler using your company's login credentials.
Which URL would you choose? (Choose the best answer.)
- A. Direct
- B. Autologin
- C. SFDC IDP
- D. XMLogin
- E. SAML
Correct Answer: E 🗳️
When will contacts meeting the segment criteria in the image below be added to this campaign?
- A. during the hourly segment evaluation, even if they have been in the campaign before
- B. during the hourly segment evaluation, and if they have NOT been in the campaign before
- C. only when the campaign is first activated, even if they have been in the campaign before
- D. only when the campaign is first activated and they have NOT been in the campaign before
Correct Answer: B 🗳️
Which three client-requested scenario can you configure natively within an Update Rule in Eloqua? (Choose three.)
- A. the contract's Job Role contact field with the value listed within the contact's Title field
- B. the contract's Job Role contact field with the value matched to the Contact's Title field within a lookup table
- C. the contact's Job Role contact field with a static value based on the value within their Title field
- D. the contact's Job Role contact field with the value listed in the Role field of a linked custom object record
Correct Answer: A,B,D 🗳️
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