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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Oracle Marketing Cloud Data Management Platform Overview | - Platform capabilities and use cases - Architecture and components |
| Implementation and Configuration | - Site and server data collection methods - Tagging and BlueKai integration |
| Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
| Audience Management | - Category and taxonomy configuration - Segment creation and management |
| Data Onboarding and Integration | - Data sources and ingestion methods - Data governance and privacy considerations |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Identify three environments where you can successfully execute ID swaps from. (Choose three.)
- A. OTT box without web view
- B. Hybrid apps using a web view
- C. Native apps using BlueKai SDKs using web view
- D. Native apps using BlueKai SDKs without web view
- E. Desktop and mobile web sites
Correct Answer: B,C,E 🗳️
Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?
- A. User Data API
- B. Ping API
- C. Pixel URL API
- D. Taxonomy API
- E. Audiences API
Correct Answer: E 🗳️
How are look-alike models produced?
- A. They are built by creating audiences from categories with high index values.
- B. They are built by identifying targets with the highest action rate on the Funnel Analysis report.
- C. They are built by ingesting online data from partner sites.
- D. They are built within the platform using logic to connect audiences.
- E. They are built by data partners using complex algorithms of multiple data attributes.
Correct Answer: A 🗳️
Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?
- A. IFrame
- B. Asynchronous
- C. Pixel
- D. Dynamic Synchronous
- E. Synchronous
Correct Answer: C 🗳️
What is a BlueKai Mobile Statistical ID?
- A. A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
- B. The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device. - C. A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
- D. The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
- E. A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
Correct Answer: A 🗳️
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