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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) OTT box without web view
B) Hybrid apps using a web view
C) Native apps using BlueKai SDKs using web view
D) Native apps using BlueKai SDKs without web view
E) Desktop and mobile web sites

2. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) User Data API
B) Ping API
C) Pixel URL API
D) Taxonomy API
E) Audiences API

3. How are look-alike models produced?

A) They are built by creating audiences from categories with high index values.
B) They are built by identifying targets with the highest action rate on the Funnel Analysis report.
C) They are built by ingesting online data from partner sites.
D) They are built within the platform using logic to connect audiences.
E) They are built by data partners using complex algorithms of multiple data attributes.

4. Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?

A) IFrame
B) Asynchronous
C) Pixel
D) Dynamic Synchronous
E) Synchronous

5. What is a BlueKai Mobile Statistical ID?

A) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
B) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
C) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
D) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
E) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.

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