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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Which statement is true about how you must configure a Responsys Profile list so you can beginsending Mobile SMS campaigns?

A) You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
B) You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
C) All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
D) You can only modify profile lists used for mobile campaigns through Connect uploads.

2. How can you share a copy of a campaign with key stakeholders at live launch time?

A) Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
B) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
C) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
D) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
E) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.

3. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
B) In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
C) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
D) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.

4. When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

A) action=once
B) tracking=first
C) action=single
D) action=last
E) tracking-once

5. You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?

A) In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
B) Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
C) Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
D) In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.

Solutions: