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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-consultant---MCAE-Con-201
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]
- A. Cookies will always expire after 10 years
- B. Visitors and prospects that have " do not track " settings enabled on their browser will not have their activities tracked while on your site.
- C. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
- D. The code is generated from a Salesforce campaign
Correct Answer: B,C 🗳️
During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?
- A. Email Authentication > Salesforce Connector > Email templates > Users > Engagement program
- B. CNAME > Salesforce connector > Email Templates > Lists > Engagement program
- C. Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program
- D. CNAME > Email Authentication > Email templates > Lists > Engagement program
Correct Answer: D 🗳️
If someone opt-out ' s do we need to delete this Prospect record?
- A. Yes, it is restricted by law
- B. False. It is restricted by law not to email them, but we still can track the activity
Correct Answer: B 🗳️
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?
- A. Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
- B. Import only the list of mailable prospects in Marketing Cloud Account Engagement.
- C. Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
- D. Import all prospect data and create a suppression list.
Correct Answer: A 🗳️
LenoxSoft sends a list email to the " 2019 Tradeshow " list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?
- A. The Dedicated IP address was not warmed up appropriately before the email was scheduled.
- B. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account ' s business hours.
- C. The prospect was no longer a member of the " 2019 Tradeshow " list used for the email send.
- D. A second prospect with the same email address received the email under " allow multiple prospects with the same email address. '
Correct Answer: D 🗳️
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