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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Discovery and Requirements | 15% | - Gather business requirements
|
| Journey Builder and Automation | 20% | - Automation Studio
|
| Data Management and Segmentation | 20% | - Data modeling
|
| Analytics and Reporting | 15% | - Standard reports and dashboards
|
| Concepts of Marketing Cloud Engagement | 15% | - Key terminology and concepts
|
| Content and Messaging | 15% | - Multi-channel messaging
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose 2)
- A. Email Address was used as Subscriber Key
- B. ContactID was used as Subscriber Key
- C. Synchronized Data Sources only push data every 15 minutes
- D. Individual Level Tracking was not selected in Marketing Cloud Configuration
Correct Answer: A,D 🗳️
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Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account.
NTO notes that user passwords expire every 90 days and they do not want to update their File transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?
- A. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
- B. Upload data files to Marketing Cloud using SFTP instead of FTP
- C. Enable the ' Exclude FTP Users From Password Expiration ' option in Setup > Security Settings
- D. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
Correct Answer: A 🗳️
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Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
- A. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
- B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
- C. Injected send definition, and use API response to determine and send API call to trigger an SMS password reset
- D. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
Correct Answer: B 🗳️
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Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.
Where should they connect the data?
- A. Data Relationships
- B. Contact Configuration
- C. Entry Source Data Extension.
- D. Data Designer
Correct Answer: D 🗳️
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?
- A. Journey Data using CRM Report Data Copy or Import activity to Salesforce Data Extension
- B. Contact Data using Synchronized Data Sources
- C. Journey Data queried from main data extension
- D. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
Correct Answer: B 🗳️
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