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Salesforce Email Essentials (EEB101) Sample Questions:

1. To import a data extension utilizing the add and/or update command what must it contain?

A) Email Address
B) Primary Key
C) Secondary Key
D) Subscriber Key

2. Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?

A) Set up a default value for the column
B) Make the First Name and Last name columns Primary Keys
C) Ensure the Nullable property is unchecked for the First Name and Last Name columns
D) Check the Nullable property for the First Name and Last Name columns

3. Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

A) Data Extensions
B) Lists
C) Active Audiences
D) Lists and Data Extensions

4. A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winterD18912E1457D5D1DDCBD40AB3BF70D5D offerings.
What email best practice should be used?

A) Use an infographic email template.
B) Send to the entire subscriber base.
C) Limit the email text to 250 words.
D) Personalize the email content.

5. Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

A) Mobile-aware Design
B) Desktop-centric Design
C) Responsive Design
D) Static Design

Solutions: