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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Ethics and Professional Standards | 10% | - Applying IABC Code of Ethics - Legal compliance and ethical decision-making - Professional accountability and integrity |
| Topic 2: Communication Management | 20% | - Team leadership and resource management - Budgeting, governance and project oversight - Developing business cases and managing performance |
| Topic 3: Advising and Leading | 23% | - Strategic counsel to executives and leadership - Coaching and advising on communication practices - Aligning communication with business objectives |
| Topic 4: Strategy Development | 19% | - Situation analysis and stakeholder mapping - Defining objectives, strategies and risk planning - Aligning communication with organizational strategy |
| Topic 5: Reputation Management | 18% | - Identifying and mitigating reputational risks - Crisis communication and stakeholder trust - Building and protecting organizational reputation |
| Topic 6: Innovation and Integration | 10% | - Adopting new technologies and approaches - Integrating communication across channels and functions |
GCCC Strategic Communication Management Professional Sample Questions:
Where should the communication manager be looking to apply best practices in data analytics as a support to their work?
- A. In aggregating and evaluating the reach and visibility of its communication output
- B. In placing an economic value on its communication output
- C. In aggregating and interpreting the behavior and communication channels for its relevant audiences
- D. To demonstrate to leaders that the communication manager uses best practices
Correct Answer: C 🗳️
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In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:
- A. The mission, vision, and values of the organization.
- B. The organization's annual business plan.
- C. Analysts' reports on the sector.
- D. Market research reports on the competitive landscape for the organization.
Correct Answer: A 🗳️
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Which is a PRIMARY reason a senior leader should support internal social media as an employee engagement tool?
- A. It will provide a location for employee profiles.
- B. It offers an online marketplace.
- C. It builds connections and fosters collaboration.
- D. It will be a place to share company information.
Correct Answer: C 🗳️
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Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PPE. How should the communication consultant respond to the reporter?
- A. Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.
- B. Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.
- C. Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.
- D. Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.
Correct Answer: B 🗳️
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A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?
- A. To sway public opinion to the client's innocence before a jury is selected
- B. To develop an internet strategy and monitor public opinion about the client and firm
- C. To take charge of the story line to ensure accuracy and a unified voice
- D. To enhance the firm's reputation for accepting difficult cases
Correct Answer: C 🗳️
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