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Facebook Certified media buying professional Sample Questions:

1. An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS of the online marketing efforts.
After two months, they've spent $3,500 in online conversion campaigns, and generated $6,000 in revenue.
You realize that the ratio for the ROAS is 1.71:1
What does this ratio mean?
Choose only ONE best answer.

A) For every $1 of revenue, you spend $1.71 in advertising.
B) For every $10 you spend on a campaign, you generate $1.71 of revenue.
C) For every $1 you spend on a campaign, you generate $3.5 of revenue.
D) For every $1 you spend on a campaign, you generate $1.71 of revenue.

2. How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.

A) Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)
B) Facebook won't spend more than 25% of your campaign lifetime budget
C) Facebook won't spend more than 25% of your daily budget on a given day
D) Facebook won't spend more than 125% of your account limit
E) Once you've spent a daily budget, delivery/spending stops for that ad set or campaign

3. What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.

A) Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.
B) Change your core audience's interests to exclude certain content categories.
C) Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.
D) Block certain categories in your Ads Manager.

4. An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

A) Delete all remarketing campaigns
B) Run retargeting campaigns to people who have made purchased in the past 10 days.
C) Change optimization from custom conversions to value optimization.
D) You should increase attribution window to 7 days.

5. You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:
Targeting: Core Audiences
Ad Units: Link ads in News Feeds
Bid Types: CPM
Measurement: Conversion pixel
How do you fix the campaign?
Select all that apply.
Choose ALL answers that apply.

A) Change the bidding type to CPA instead of CPM.
B) Use more core audiences to increase results.
C) Add conversion lift tests to measure campaign results.
D) Change audiences to custom audiences.
E) Use Facebook SDK to measure conversions.

Solutions: