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NEW QUESTION 17
When should you migrate a Fan Page into Business Manager?
(Select 3 that apply)
Choose ALL answers that apply.

• A. You use a vendor.
• B. You need to keep your business assets secure
• C. You want to control your Fan Page through your personal Facebook account
• D. Your business has a marketing team

Answer: A,B,D

Explanation:
Explanation
Create a Business Manager if:
* Your business has a marketing team: You have more than one person working on your business marketing or more than one person managing your current Facebook or Instagram business presence.
* You manage assets: You manage multiple Facebook or Instagram assets such as Facebook Pages, ad accounts or apps.
* You use a vendor: You work with vendors to help create, run or manage your Pages or ads, but want your business to maintain ownership of all Pages, ad accounts and assets.
* You need control over access and permissions: You want to maintain complete jurisdiction over your assets without attributing ownership to individuals who assist your business operations.
* You want your business to grow: You want the ability to request access to other pages, ad accounts and apps, or share your pages, ads accounts, and apps with other agencies.
* You need to keep your business secure: Business Manager is currently rolling out new security safeguard tools through the new Security Center to better ensure you maintain control of your assets.

 

NEW QUESTION 18
You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.

• A. Can occur multiple times per link click / view
• B. Has a fixed long 45 days attribution window
• C. Uses the ContentView event, so it's available as part of the Facebook pixel base code
• D. Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
• E. Uses the PageView event, so it's available as part of the Facebook pixel base code

Answer: D,E

Explanation:
Explanation
A landing page view:
* Has a fixed short attribution window and is only attributable to a link click (unlike a custom conversion which could be attributed to a click or a view)
* Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
* Uses the PageView event, so it's available as part of the Facebook pixel base code (unlike a custom conversion, which requires you to set up a ViewContent custom event)

 

NEW QUESTION 19
Estimated Ad Recall Lift is shown in the Results Manager for which objectives?
Choose ALL answers that apply.

• A. Post Engagement
• B. Store Visits
• C. Video Views
• D. Brand Awareness
• E. Conversions

Answer: A,C,D

Explanation:
Explanation
Metric: Estimated Ad Recall Lift (people)
An estimate of the number of additional people who may remember seeing your ads, if asked, within two days.
This metric shows results for ads using Brand Awareness, Video Views, and Engagement - Post Engagement objectives.

 

NEW QUESTION 20
What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.

• A. You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.
• B. You should analyze the current customer base and fan page in order to launch the campaign in 4 months.
• C. You should analyze the current customer base so that you can then build a custom audience based on the insights you found.
• D. You should just launch ads to the current customer base. There is no need to launch ads to new audiences.

Answer: A

Explanation:
Explanation
Every time you work with a new client, you want to first analyze the behaviors, demographics, and segmentation from their current customer base.
The main objective is to use all of this information and build a new core/saved audience based on all of these insights. If you see specific Fan Pages that the customer base follows, you want to include all of those interests in the new audience.
So all of the information that comes out of Audience Insights is for you to use and build better audiences based on facts, and not assumptions of whom the potential target market is.
Use actual data from customers to reach out to new potential customers.

 

NEW QUESTION 21
If you want to target two saved audiences for a product launch, how many campaigns and ad sets do you need?
Choose only ONE best answer.

• A. 2 Campaigns and 1 Ad Set
• B. 1 Campaign and 2 Ad Sets
• C. 1 Campaign and 3 Ad Sets
• D. 2 Campaigns and 2 Ad sets

Answer: B

Explanation:
Explanation
Keep in mind that you change audiences at the ad set level.
Depending on the number of audiences you target, that is how many ad sets you will need.
In this case, if you have 2 saved audiences, you will need two ad sets under the same campaign. So the correct answer is 1 Campaign + 2 Ad Sets.

 

NEW QUESTION 22
You've launched two campaigns with five ad sets. Two ad sets are not spending their budget.
As a matter of fact, they've only spent $1 of the $50 you placed the budget for each ad set.
What are some of the reasons your ad sets are not running?
Select all that apply.
Choose ALL answers that apply.

• A. Your ad set is not active.
• B. The ad set audience is too large.
• C. Your ad is scheduled for a future date.
• D. Your ads within the ad set were not approved.
• E. You've reached the limit of the campaign.

Answer: A,D,E

Explanation:
Explanation
There are multiple reasons why an ad set has spent some of your budgets but is still getting too few impressions. In this case, there are some things to keep in mind:
* Your ad did run for some time as it has spent $1 already.
* You have multiple ad sets. Two of which have only spent $1 each and the rest are correctly running.
What are some common issues here?
* Answer #1 and #2 are somehow related. There are instances where ad sets start running for a couple of hours and are then rejected by Facebook's team. In that case, these ad sets could have spent $1 each before they were blocked/rejected by Facebook.
* If Facebook rejected your ads, then by default, they will be inactive.
* You could have inactivated the ad sets by mistake at some point. So this answer is still valid.
Answer #4 is not possible. If it the ad sets were set up for a future date, then it would not have spent any money at all.
Answer #5 is also wrong. If your ads are active but not getting impressions, your audience could be too small
-NOT too large-. In this case, $50 would be too much budget for the audience you selected, but NOT too large.

 

NEW QUESTION 23
Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.
What options does the community manager have in fixing this mistake?
Choose only ONE best answer.

• A. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.
• B. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.
• C. The community manager needs to post a new image and create a new campaign with a $20 budget.
• D. The community manager should select the boosted post, change the image and re-launch the campaign.

Answer: A

Explanation:
Explanation
You are not able to make changes to a post (title, text or image) if you have boosted the post or invested money.
In this case, you will have to hide the other post and re-publish the new one with the corrections.You should promote the post under the same ad set from the previous campaign. This will allow you not to modify anything at the ad set level and only deactivate one ad and activate the new one.

 

NEW QUESTION 24
What are all of the mobile advertiser ID's you can utilize to build a custom audience?
Select all that apply.
Choose ALL answers that apply.

• A. Android's Advertising ID
• B. Apple's Advertising Identifier (IDFA)
• C. Google User ID
• D. Facebook User ID

Answer: A,B,D

Explanation:
Explanation
You can create ads targeting people by customer lists. One of the data sources you can use is mobile advertiser IDs.
* Apple's Advertising Identifier (IDFA): An advertising ID that Apple provides as part of iOS in its ads framework.
* Android's Advertising ID: An advertising ID that Google provides as part of Google Play services.
* Facebook User ID: If people are logged in to your app via Facebook, you can use their Facebook User ID for targeting.
You can't run Google IDs currently on Facebook to identify users.

 

NEW QUESTION 25
You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.

• A. You should change the interests in the audience completely.
• B. You need to split the ad sets into different campaigns.
• C. Each country should have its own audience and ad set.
• D. You need to expand your audience to people older than 26 years old.
• E. You should invest more money and increase your budget.

Answer: C

Explanation:
Explanation
https://www.facebook.com/policies/ads/
Targeting Requirements
If you choose to run ads that promote or reference alcohol you must make sure to follow local laws and target your ads appropriately, including targeting your ads to 18 years or older in all permitted countries except the following:
India
25 years or older in Chandigarh, Delhi, Haryana, Maharashtra, or Punjab.
21 years or older in Andhra Pradesh, Arunachal Pradesh, Assam, Chhattisgarh, Dadra and Nagar Haveli, Dama and Diu, Goa, Jammu and Kashmir, Jharkhand, Kerala, Madhya Pradesh, Meghalaya, Odisha, Tamil Nadu, Telengana, Tripura, Uttar Pradesh, Uttarakhand, or West Bengal.
18 years or older in Andaman and Nicobar Islands, Himachal Pradesh, Karnataka, Mizoram, Puducherry, Rajasthan and Sikkim.
Alcohol is prohibited in Bihar, Gujarat, Lakshadweep, Manipur and Nagaland.
Other Countries
20 years or older in Japan, Iceland, Thailand and Paraguay
21 years or older in Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka and the US
19 years or older in Canada, Korea and Nicaragua.
25 years or older in Sweden

 

NEW QUESTION 26
You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.

• A. You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.
• B. You need one campaign and four ad sets since you have 4 different variables at the ad set level.
• C. You need two campaigns and four ad sets since you have 4 different variables at the ad set level.
• D. You need 1 campaign with 8 ad sets and 1 ad for each.

Answer: B

Explanation:
Explanation
Keep in mind that you are running 1 campaign with 4 ad sets. Since all changes happen at the ad set level, you need to run one campaign only.
There are 4 variables at the ad set level. So you would get the following:
Ad Set A: Bidding Option #1 + Audience #1
Ad Set B: Bidding Option #1 + Audience #2
Ad Set C: Bidding Option #2 + Audience #1
Ad Set D: Bidding Option #2 + Audience #2

 

NEW QUESTION 27
An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS of the online marketing efforts.
After two months, they've spent $3,500 in online conversion campaigns, and generated $6,000 in revenue.
You realize that the ratio for the ROAS is 1.71:1
What does this ratio mean?
Choose only ONE best answer.

• A. For every $1 you spend on a campaign, you generate $3.5 of revenue.
• B. For every $1 of revenue, you spend $1.71 in advertising.
• C. For every $1 you spend on a campaign, you generate $1.71 of revenue.
• D. For every $10 you spend on a campaign, you generate $1.71 of revenue.

Answer: C

Explanation:
Explanation
The return on ad spend (ROAS) for this campaign would be $1.71 or a ratio of 1.71:1 ($6,000 / $3,500).
So for every 1 dollar that the company spends on its campaign, it generated $1.71 worth of revenue.

 

NEW QUESTION 28
You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.

• A. Yes. Once you give administrators access to the Fan Page, they also become owners of the account.
• B. Yes, but only if they are also employees of the Business Manager Account.
• C. No, since they are employees and not administrators at the Business Manager Account.

Answer: C

Explanation:
Users will ONLY be owners of digital assets (Fan Pages, Ad Accounts, Instagram Accounts, Pixels, and so on) if you make them administrators at the Business Manager level.
Based on Facebook best practices, you should always add team members as employees and not administrators of your Business Manager, this way you can still have control of the permissions and assets of your Business.
The Business Manager Account has two level of users:
Administrators
Employee
Users at the employee level will not own accounts, even if they are administrators of the Fan Page, Ad Account or any other digital assets.

 

NEW QUESTION 29
You have been running a campaign for a week with the following results:

You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.

• A. Campaign #3 has the lowest ROAS of 9.95
• B. Campaign #3 has the highest ROAS of 63.20
• C. Campaign #2 has the lowest ROAS of 1.87
• D. Campaign #1 has the highest ROAS of 63.20
• E. Campaign #2 has the lowest ROAS of 1.72
• F. Campaign #3 has the lowest ROAS of 1.87

Answer: D,E

 

NEW QUESTION 30
Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.
Select all that apply.
Choose ALL answers that apply.

• A. The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.
• B. People within the test group that will view your ads become part of the exposed group.
• C. People within the control group that will view your ads become part of the exposed group.
• D. The difference between the test group and the control group are analyzed to see the results of a brand lift study.
• E. You can set up a brand lift study through your Business Manager.

Answer: A,B

Explanation:
Explanation
You can ONLY set up a brand lift study through a Facebook Account Representative.
Once a study is created, the campaign's target audience is separated into a test group and a control group. The test group contains people eligible to see your ads, and the control group contains people who won't see your ads.
The people within the test group that actually see your ads become part of the exposed group.

The exposed group and control group are then polled, and the difference in responses between the 2 groups is analyzed.

 

NEW QUESTION 31
You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.

• A. Use website conversions to integrate with offline conversions.
• B. Integrate your CRM system with your offline conversions.
• C. Use a Point Of Sale provider to integrate offline conversions.
• D. Use digital receipts instead of printed receipts to enable offline conversions.
• E. Collaborate with another Facebook Marketing Partner in order to measure offline conversions.

Answer: B,C,D,E

Explanation:
Explanation
There are some ways you can automate the influx of data coming from offline sales.
The following options are currently available on Facebook's platform:
* Use a Point Of Sale provider to integrate offline conversions.
* Use digital receipts instead of printed receipts to enable offline conversions.
* Integrate your CRM system with your offline conversions.
* Collaborate with another Facebook Marketing Partner to measure offline conversions.

 

NEW QUESTION 32
You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.

• A. You can't block lists of websites for your campaigns.
• B. You should add your domain URL as a list of verified domains.
• C. You can upload an HTML file to verify your domain.
• D. You can add a .csv file with a list of all the websites you want to block.
• E. You can use DNS TXT record set up to verify your domain.

Answer: C,D,E

Explanation:
Explanation
In the Brand Safety section of your business settings, you can manage:
* Domain Verification: Domain verification supports the protection and integrity of your content to ensure it isn't being misrepresented. By verifying your domains, you claim and maintain control of editing privileges to your content and links. Verifying your domains is free to do and for your content security. Businesses can verify their online domains so they can edit links to their domain. Domain verification has 2 verification methods: HTML file upload and DNS TXT record.
* Block Lists: Block lists prevent your ads from running on specific websites or apps within the Audience Network, the Instant Articles of specific publishers and videos of Pages included in the Facebook in-stream placement.

 

NEW QUESTION 33
What does a 1-day view and 28-day click attribution window mean?
(Select all that apply)
Choose ALL answers that apply.

• A. Actions happened 28 days after someone viewed your ad.
• B. Actions happened 1 day after someone viewed your ad.
• C. Actions happened 28 days after someone clicked your ad.
• D. Actions happened 28 days after someone viewed your ad

Answer: B,C

Explanation:
Explanation
About attribution windows
The number of days between when a person viewed or clicked your ad and then subsequently took an action is called an attribution window. We report off ad actions based on views of your ad and clicks on your ad:
* Clicks: A person clicked your ad and took an action. This is called click-through attribution.
* Views: A person saw your ad, didn't click it, but took an action within the attribution window. This is called view-through attribution.
By default, your attribution window is set to 1-day view and 28-day click, which means you see actions that happened 1 day after someone viewed your ad and up to 28 days after someone clicked your ad. You can change the attribution window to show 1-day, 7-day and 28-day view and click attribution.

 

NEW QUESTION 34
You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.

• A. You should increase the number of ads within each ad set
• B. You should change the set up to campaign budget optimizatio
• C. You should change the campaign objective
• D. You should change the set up to daily budget

Answer: B

 

NEW QUESTION 35
What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

• A. People from your customer database.
• B. Your Facebook page fans.
• C. A custom audience based on your website visitors.
• D. All audiences you need.
• E. People interested in music.

Answer: B,E

 

NEW QUESTION 36
What are the different placements you can select in a campaign?
Select all that apply.
Choose ALL answers that apply.

• A. Instagram Feed
• B. Facebook Messenger Sponsored Messages
• C. Facebook Video Feeds
• D. Audience Network Rewarded Videos

Answer: A,B,C,D

Explanation:
Explanation
Below are all of the placement platforms and options you currently have on Facebook:

You should learn all placement options as a lot of questions will ask you supporting placements for each platform.

 

NEW QUESTION 37
How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.

• A. Facebook won't spend more than 125% of your account limit
• B. Facebook won't spend more than 25% of your daily budget on a given day
• C. Once you've spent a daily budget, delivery/spending stops for that ad set or campaign
• D. Facebook won't spend more than 25% of your campaign lifetime budget
• E. Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)

Answer: B,E

Explanation:
* Budgets are set at the ad set or campaign level and their spend may be paced or accelerated by the delivery system. Once you've spent a lifetime budget, delivery/spending stops for that ad set or campaign.
* Daily budgets are averages and ongoing, but ultimately we won't spend more than 125% of your daily budget on a given day or more than 7 times your daily budget over a calendar week (Sunday to Saturday).

 

NEW QUESTION 38
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