DumpTorrent 410-101 Exam Questions | Real 410-101 Practice Dumps

Verified 410-101 Exam Dumps Q&As - Provide 410-101 with Correct Answers

NEW QUESTION # 67
The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in "rock" for 1 month with multiple ads prior to the concert. You have video and image content as creative.
What are some of the recommendations you make for running these ads?
Select all that apply.
Choose ALL answers that apply.

• A. You should build a custom audience based on people interested in rock.
• B. You should use reach and frequency buying option and set frequency between 5-6 per week.
• C. You should use reach and frequency buying option and set frequency between 1-2 per week.
• D. You should build a core audience based on people interested in rock related topics.
• E. You should use auction buying option and set frequency between 1-2 per week.

Answer: B,D

Explanation:
Explanation
Generally, large brand advertisers are most successful when they focus on reaching more people. They can do that by choosing a lower frequency cap (like 1-2 ads per week).
However, newer brands with less brand recognition who are running shorter campaigns may create more memorable impressions by increasing their frequency cap to show more ads to a smaller group of people and maximize awareness.
In this case, since you have a "lesser known" rock band, you need to increase frequency up to 6 times per week. You also want to use "Reach and Frequency" since your objective is to maximize reach. Each time you see "maximize reach" in your campaigns, the answer will most likely be "reach and frequency".
You also want to build a core audience based on people interested in rock music in each city in order to run the advertising campaigns.

NEW QUESTION # 68
You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

• A. Your community manager should add the new employee to their personal Facebook profile.
• B. Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.
• C. Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.
• D. Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.

Answer: B

Explanation:
Explanation
Your community manager will not be able to add your new employee.
Keep in mind that "Employee" roles within the Business Manager do not have the right permissions to add new users or partners.

In this case, you are the only person allowed to add the new employee as an advertiser in your Fan Page and Ad Account.

Topic 1, Case Study Consumer Tech Company
A consumer tech company wants to use a 2-part plan to launch a hybrid multi-sport smartwatch that costs
$250 + S&H (shipping and handling) costs.
They want to build brand and product awareness to generate interest among new audiences and spur online sales of the new watch.
The consumer tech company developed a 3 step page where people can add the smartwatch to a cart, go to the checkout page, and go to a confirmation page for an order.
They also created a blog with content relevant for different audiences and hoped that the content would allow them to bring traffic and convert the traffic to online sales.
The smartwatch comes with a mobile application that gets connected to the smartwatch via YouTube.
They are willing to spend $5 on new app installs to promote to people who've bought the mobile watch.
You have a total budget of $15,000 to run the campaign for the next two months.

NEW QUESTION # 69
What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.

• A. Include Instagram as placement.
• B. Predictability and control over reach and CPM.
• C. Launch marketing campaigns to customer databases.
• D. Define how much you want to spend each day.
• E. Predictability and control over frequency.

Answer: A,B,D,E

Explanation:
Explanation
Reach and frequency buying can give you more predictability and control over the following:
* Reach and CPM
* Frequency
* Spend per day
* Placement distribution (e.g., Instagram vs. Facebook)
Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.

NEW QUESTION # 70
What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?
Choose ALL answers that apply.

• A. Vertical Insights
• B. People Insights
• C. Instagram Insights
• D. Advertising Insights
• E. Video Insights

Answer: A,B,D

Explanation:
Explanation
People Insights
Takes a look at understanding consumer behavior across generations, locations, devices, and time.Examples of past studies include a look at spring/summer fashion trends on Instagram, shifts in food culture on Facebook, and how people move between mobile and TV.
Advertising Insights
Examines the role of measurement in campaigns, and its influence and value in developing effective marketing.Examples of past studies include how to craft effective stories in your campaigns, how to define your most important metrics, and how streaming services have affected traditional advertising..
Vertical Insights
Analyzes consumer behavior in specific industries, including automotive, consumer packaged goods, entertainment and media, financial services, gaming, retail, technology and connectivity, and travel.Examples of past studies include the growth of auto buyers who prefer mobile shopping experiences, global mobile gaming trends, and examinations of the planning habits of international visitors to China.

NEW QUESTION # 71
What column within Facebook Ads Manager helps you measure the sales generated by your campaigns?
Choose only ONE best answer.

• A. Total Purchases
• B. Total Conversion Value
• C. Conversion Costs
• D. Conversions

Answer: B

NEW QUESTION # 72
You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

• A. Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
• B. Build a new core/saved audience based on married women who are interested in high-end fashion brands.
• C. Run conversion ads to the website for the new product launch to women.
• D. You should invest more than 50% of your budget in Los Angeles.

Answer: A,B,D

Explanation:
Explanation
It seems like the majority of the customer database are married women, between ages 25-34, who live in Los Angeles, and like fashion and shopping.
You should use this information as a baseline to build your next core audience.You should also build a similar audience based on this new information on the three cities where the stores are at: Los Angeles, San Francisco, and San Diego.
More than 66% of the customer base is in Los Angeles, so you should definitely allocate more than 50% of your budget to this market. Unless the case said it wanted to grow specific areas, you need to allocate budget according to the data in your analysis.

NEW QUESTION # 73
You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.

• A. Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.
• B. You run different conversion campaign ads for all events currently being measured on the website.
• C. Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.
• D. Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.

Answer: A,C

Explanation:
Explanation
You should never optimize conversion campaigns unless you have at least 500 events. The number of events you are getting at each stage of your funnel are key here:
* 4,000 Lead Events => you can run conversion campaigns to new audiences.
* 300 Add To Cart Events => you need to run traffic campaigns to custom audiences (web visitors).
* 121 Initiate Checkout Events => you need to run traffic campaigns to custom audiences (web visitors).
* 48 Purchase Events => you need to run traffic campaigns to custom audiences (web visitors).
Therefore, the only two strategies that apply in this case is to run conversion ads to new audiences to the "Lead Event" and traffic ads to people who have stayed at one of the other events to move them ahead in your client's online sales funnel.

NEW QUESTION # 74
What tools can you use to launch new campaigns on Facebook?
Select all that apply.
Choose ALL answers that apply.

• A. Facebook Marketing Partner
• B. Ads Manager
• C. Fan Page
• D. Power Editor

Answer: A,B,C

Explanation:
Explanation
You can run campaigns in all of those tools:
* You can boost posts on the
* You can run ads in Ads Manager
* You are also able to run campaigns through one of Facebook marketing partners.
The Power Editor has been archived by Facebook.

NEW QUESTION # 75
You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend?
Choose only ONE best answer.

• A. $10,000
• B. $11,500
• C. $12,500

Answer: A

Explanation:
Explanation
Your maximum ad spend will be $10,000. Keep in mind that Facebook used to have a +25% over your budget limit; however, it now stops at your campaign or account limit.
Keep in mind that you HAVE to set up an account or campaign limit in order for Facebook NOT to go over your budget.

NEW QUESTION # 76
A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You've set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.

• A. You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery
• B. You need to change frequency cap to 3 with post interaction campaigns.
• C. You need to increase frequency to 3 for every 7 days and change campaign objective to reach.
• D. You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns
• E. You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery

Answer: E

Explanation:
Explanation
About ad sequencing
Reach and frequency buying has a sequencing tool that allows you to arrange up to 50 ads in a certain order to be shown to an audience. People in your target audience will have the opportunity to see ads in the order you set. For example, ad #1 will be delivered to them before ad #2 is delivered. It doesn't allow you to control whether or not a person has to have engaged with the content you are showing in order to see the next ads in your sequence.
Sequence your ads when you want to tell a story or present information to people in a specific order. For example: If you want to build a narrative with your ads, you can show one ad that tells the beginning of the story first and then show additional ads afterward that continue to tell the story in a set order. Your audience will see ad #1 before they see ad #2, and so on.
Sequencing becomes available after you've uploaded your ad creative and reserved your reach and frequency campaign.
Use sequencing when:
* You want to reach a broader audience with several different ads that tell a story.
* You want to try different ways of engaging a broader audience.
* You want to tell a story about a brand.

NEW QUESTION # 77
Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.
They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:
Weight loss
Health
Mom
You've already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.
Which pixel event do you install on the blog?
Choose only ONE best answer.

• A. Generate Lead
• B. Complete Registration
• C. View Content

Answer: C

Explanation:
Explanation
Facebook Pixel allows you to track events, or specific actions, people take on your website.
For this specific case, you should use the View Content Event pixel to track specific visits to the blog posts.

You can use URL's for your ads afterward as well; however, once you have +25 blog posts, using URL's becomes unpractical.
Here is the list of the 9 standard events you can use:

For more detailed information you can view the following Facebook for developers post: https://developers.facebook.com/docs/ads-for-websites/pixel-events/v2.11

NEW QUESTION # 78
You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

• A. Video Views, lead generation, and traffic ads.
• B. Traffic and store visit ads.
• C. Traffic and conversion ads.
• D. Conversion and product catalog sales / dynamic ads.
• E. Conversion and traffic ads.
• F. Post Engagement and brand awareness ads.

Answer: D

Explanation:
Explanation
Keep in mind that the client wants to encourage people to finalize booking on their site. So you are looking at conversion or bottom of the funnel ads.
In this case, you need to launch conversion and dynamic ads in order to get the most results and optimize campaigns based on specific results on the website.
Be careful in these type of questions, look for phrases like "people who've visited the website" and "complete a new transaction." Traffic ads would be valid for new traffic generation; however, this client wants to focus specifically on conversions. You also want to use dynamic ads since your client has multiple locations so that you can optimize ads by location with their audience.

NEW QUESTION # 79
You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.

• A. You build a new saved audience to reach new potential customers and run the 30% discount campaign.
• B. You build a similar audience based on people who've checked out and run the 30% discount campaign.
• C. You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.
• D. You build a custom audience based on people who've visited blog posts related to the product in the past
  45 days, and run the 30% discount campaign.

Answer: C,D

Explanation:
Explanation
Since you are trying to increase sales on a short period of time, you want to reach out to users who've interacted recently with your client's content and initiated a checkout process.
In this case, you want to launch campaigns for two specific audiences:
1. People who've registered but have not finalized the checkout process. This audience is probably your
"low-hanging" fruit. Someone who has registered, but has not completed payment, probably just needs a small push to complete the purchase.
2. Users who have read specific content related to client's products, are probably the second best audiences you should reach. These are users who have shown interest in your client's products and might be interested in making a purchase.
You don't want to run the campaign on new audiences yet. So running a campaign to a saved or similar audience is not the right choice for your first campaign.

NEW QUESTION # 80
You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.

• A. You should change the interests in the audience completely.
• B. Each country should have its own audience and ad set.
• C. You need to split the ad sets into different campaigns.
• D. You should invest more money and increase your budget.
• E. You need to expand your audience to people older than 26 years old.

Answer: B

Explanation:
Explanation
https://www.facebook.com/policies/ads/
Targeting Requirements
If you choose to run ads that promote or reference alcohol you must make sure to follow local laws and target your ads appropriately, including targeting your ads to 18 years or older in all permitted countries except the following:
India
25 years or older in Chandigarh, Delhi, Haryana, Maharashtra, or Punjab.
21 years or older in Andhra Pradesh, Arunachal Pradesh, Assam, Chhattisgarh, Dadra and Nagar Haveli, Dama and Diu, Goa, Jammu and Kashmir, Jharkhand, Kerala, Madhya Pradesh, Meghalaya, Odisha, Tamil Nadu, Telengana, Tripura, Uttar Pradesh, Uttarakhand, or West Bengal.
18 years or older in Andaman and Nicobar Islands, Himachal Pradesh, Karnataka, Mizoram, Puducherry, Rajasthan and Sikkim.
Alcohol is prohibited in Bihar, Gujarat, Lakshadweep, Manipur and Nagaland.
Other Countries
20 years or older in Japan, Iceland, Thailand and Paraguay
21 years or older in Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka and the US
19 years or older in Canada, Korea and Nicaragua.
25 years or older in Sweden

NEW QUESTION # 81
Which of the following statements is true about in-stream video placement?
Choose only ONE best answer.

• A. Videos running on Facebook-only placement can be up to 90 seconds.
• B. Videos on Facebook and Audience Network in-stream placement together can be up to 90 seconds.
• C. Videos running on Audience Network only in-stream placement can be up to 180 seconds.
• D. Videos running on Facebook only in-stream placement can be up to 45 seconds.
• E. Videos on Audience Network only in-stream placement must have at least 5 seconds.

Answer: E

Explanation:
Explanation
Facebook in-stream:
* Video length: 5-15 seconds
* Objective: Video views, Reach, Brand awareness, and Post engagement
* Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9)
Audience Network in-stream:
* Video length: 5-120 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own
* Objective (with automatic placements): Video views, Reach, Brand awareness, Post engagement, Conversions, Traffic, App installs, and Product catalog sales
* Objective (on its own): Video views
* Aspect ratio: Square (1:1) or landscape (16:9)
Facebook and Audience Network in-stream together:
* Video length: 5-15 seconds
* Objective: Video views
* Aspect ratio: Square (1:1) or landscape (16:9)

NEW QUESTION # 82
You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:
Targeting: Core Audiences
Ad Units: Link ads in News Feeds
Bid Types: CPM
Measurement: Conversion pixel
How do you fix the campaign?
Select all that apply.
Choose ALL answers that apply.

• A. Change the bidding type to CPA instead of CPM.
• B. Add conversion lift tests to measure campaign results.
• C. Use Facebook SDK to measure conversions.
• D. Use more core audiences to increase results.
• E. Change audiences to custom audiences.

Answer: A,C,E

Explanation:
Explanation
If you are running campaigns to re-active users who have downloaded a mobile application, the only way to measure results is through Facebook's SDK. The conversion pixel is used for websites.
You want to use CPM for brand awareness campaigns.For direct response campaigns, you want to use CPA or optimize for conversions, as you are interested in getting people to use the app.
You also want to market users who HAVE downloaded the app. To build this audience, you need a custom audience. Core audiences are for reaching out to new markets.

NEW QUESTION # 83
......

Facebook 410-101 exam is intended for media buying professionals who have a good understanding of Facebook's advertising platform and are looking to take their skills to the next level. 410-101 exam is a great way to demonstrate your expertise and add credibility to your resume. By passing the exam, you will earn the Facebook Certified Media Buying Professional credential, which is recognized by employers and clients around the world.

 

Get Top-Rated Facebook 410-101 Exam Dumps Now: https://www.dumptorrent.com/410-101-braindumps-torrent.html

Pass Your 410-101 Dumps Free Latest Facebook Practice Tests: https://drive.google.com/open?id=1-vklk5TgD-8n-25SiLx7i-4WfSOi1IL2