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Salesforce AP-215 Exam Syllabus Topics:

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

Question 1

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?

A. Scalability - future data streams that will follow similar logic will be automatically harmonized.
B. Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to
C. Ease of Maintenance - the logic is written and populated in one centralized place
D. Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model
E. Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.

Question 2

A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th -11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?

A. Confirmed Interest & Registered
B. Confirmed interest
C. interest
D. Interest & Registered

Question 3

A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as ...
Facebook Ads Naming Convention - Campaign Name:
CampID_CampName#Market_Object#object#targetAge_TargetGender
Twitter Ads Naming Convention- Media Buy Name
MarketTargeAgeObjectiveOrderID
Google ads Naming Convention-Media Buy Name:
Buying_type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?
wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

A. it is not possible to do this, as the naming conventions are different
B. The client Wi-Fi be able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.
C. The client will be able to do this and it will require building three patterns.
D. This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)

Question 4

A client's data consists of three data streams as follows:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Which data stream should be set as a parent?

A. Any of the data streams can technically be the parent
B. Data Stream B
C. Data Stream C
D. Data Stream A

Question 5

After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?

A. Main entity is not mapped
B. All mapped Measurements for a given row have values equal to zero
C. The file does not contain any measurements (dimension only)
D. The source file does not contain the media Buy entity

Solutions: