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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

What is the main difference between automation rules and segmentation rules?

A. Segmentation rules do not run retroactively
B. Neither will "unmatched" prospects
C. Automation rules run continuously; segmentation rules run once.
D. Automation rules do run retroactively

Question 2

What is tracked by the custom email links generated by Marketing Cloud Account Engagement?

A. Link clicks
B. Form completions
C. Email opens
D. Unsubscribe
E. Page visits

Question 3

What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A. Kiosk/Data Entry Mode
B. Progressive Profiling
C. "Not you"? Link
D. reCAPTCHA

Question 4

Form or Form Handler? I need data de-duplication in the CRM.

A. Form
B. Form Handler

Question 5

Which two events allow for a prospect's Marketing Cloud Account Engagement campaign to be set? (Choose two answers.)

A. When the Google Analytics connector is enabled within Marketing Cloud Account Engagement, which will associate prospects with third-party campaigns.
B. When new prospects are imported into Marketing Cloud Account Engagement via a .csv file.
C. When prospects are added to a static list.
D. When a profile is associated with the prospects.

Solutions: