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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Integration | 20% | - Extension product selection and implementation - Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging |
| Messaging | 11% | - Cross-channel messaging strategy - Deliverability and compliance management - Personalized content design and delivery |
| Automation | 20% | - Journey Builder flow design - Automation type and activity selection - Automation Studio workflow implementation |
| Data Modeling and Management | 21% | - Reporting, data views, and tracking extracts - Data object selection and relationship definition - Contact identity and data governance |
| Discovery and Architecture | 16% | - Data and segmentation strategy design - Requirements gathering and analysis - Solution recommendation and long-term maintainability |
| Account Configuration | 12% | - Account hierarchy design and management - Mobile Studio configuration and troubleshooting - Reply Mail Management setup and resolution - Sender Authentication Package implementation |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. Newly registered users will create additional Contacts in Marketing Cloud.
- B. All mobile app users will create additional Contacts in Marketing Cloud.
- C. Existing users will create additional Contacts in Marketing Cloud.
- D. User device data is unavailable in Contact Builder for up to 48 hours.
Correct Answer: A 🗳️
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An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?
- A. Data Retrieves on the Send Object
- B. Event Notification Service
- C. Data View Export with every send
- D. Platform Events API
Correct Answer: B 🗳️
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Northern Trail Outfitters wants to send a Marketing Cloud email immediately after the email address on a Salesforce Contact record changes.
Without writing an APEX trigger, what should the consultant use to meet this requirement?
- A. Salesforce Report Import
- B. Transactional Messaging API
- C. Journey Builder & Automation Studio
- D. Salesforce Triggered Send
Correct Answer: D 🗳️
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Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook Ad. An Ad Campaign Activity has been added to the Journey canvas.
Which extension product should be enabled to use the Ad Campaign Activity?
- A. Social Studio
- B. Personalization
- C. MC Advertising
- D. Audience Studio
Correct Answer: C 🗳️
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A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?
- A. Create and send an email in Email Studio to test the connection and validate tracking.
- B. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
- C. Validate Sales Cloud users have access to the business unit.
- D. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
Correct Answer: B 🗳️
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