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Google adwords-display Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Bidding and Budget Management | 20% | - Manual bidding options - ROI and performance goals - Automated bidding strategies - Budget allocation and pacing |
| Ad Formats and Creation | 20% | - Compliance and policies - Uploaded image and HTML5 ads - Ad creative best practices - Responsive Display Ads |
| Measurement and Optimization | 20% | - Key metrics and reporting - Conversion tracking - Identifying and resolving issues - Optimization techniques |
| Introduction to Google Display Network | 15% | - Reach and scale across platforms - Core concepts and benefits - Campaign objectives and use cases |
| Targeting and Audience Solutions | 25% | - Remarketing and similar audiences - Contextual and placement targeting - Demographic and geographic targeting - Audience targeting methods |
Google Display Exam Practice Test Sample Questions:
Robert has created a display ad for his business that sells photography equipment online. He has created a large keyword list for his ad Google AdWords campaign - which is included in the Google Content Network. What is likely to happen with an expansive, large keyword list?
- A. Robert will generate more sales.
- B. Robert's ad may be paused by Google because there's an abundance of keywords.
- C. Robert's ad will budgeting will be adjusted to use the entire budget as soon as possible because the large amount of keywords will demand his ad more often.
- D. Robert's ad may show up on irrelevant sites that seem related to his business, but really ar en't.
Correct Answer: D 🗳️
Shelly has created an ad for the Google Content Network, and her ad has been running for four days. Shelly decides that she needs to add some negative keywords to her campaign to refine the results and the keywords that trigger her ad. How does Shelly add negative keywords for her campaign?
- A. Shelly will click the campaign she wants to refine, then she will click the Keywords tab, and then she will click the Negative keywords options, and add the negative keywords.
- B. Shelly will click the campaign she wants to refine, then she will click the Opportunities tab, and then she will click the Negative keywords options, and add the negative keywords.
- C. Shelly will click the campaign she wants to refine, then she will click the Settings tab, and then she will click the Negative keywords options, and add the negative keywords.
- D. Shelly will click the campaign she wants to refine, then she will click the Settings tab, and then she will click the keywords options, and add the negative keywords.
Correct Answer: A 🗳️
You have opened the Ad groups tab in your Google AdWords account. What symbol is used to
represent the ads that have been paused in Ad groups?
- A. Black stop button
- B. Grey circles
- C. Red X
- D. Grey bars
Correct Answer: D 🗳️
Kenny has created a YouTube promoted video for Spanish-speaking people. What is the best
method that Kenny can use to target his video?
- A. Targeting by Spanish
- B. Targeting by location
- C. Targeting by demographics
- D. Targeting by language
Correct Answer: D 🗳️
Which Display Ad Builder template is used by finance, education, and retail advertisers?
- A. Seasonal
- B. Format-specific
- C. Standard
- D. Vertical
Correct Answer: D 🗳️
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