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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Ad Formats and Creative | - Image and video ad formats - Responsive display ads |
| Topic 2: Measurement and Performance | - Campaign reporting and analytics - Attribution models and performance evaluation |
| Topic 3: Audience Targeting | - Demographic and affinity audiences - In-market and custom intent audiences |
| Topic 4: Display Advertising Fundamentals | - How Display campaigns work - Google Ads Display Network basics |
| Topic 5: Bidding and Optimization | - Smart bidding strategies - Conversion tracking and optimization |
Google Display Exam Practice Test Sample Questions:
You are a consultant to a printing company in your community. The owner of the company wants to create a video ad to use in the Google Content Network. What tool can you use to help the owner choose topics that relate to his audience for the video ad? Make the best choice.
- A. Reservations tools
- B. Google search
- C. YouTube search
- D. Placement tool
Correct Answer: D 🗳️
Holly is your client and she's selling watches through her online store. She asks if you can
configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?
- A. Yes, Google AdWords does allow customers to choose language and locations for a premium price.
- B. No, Google AdWords doesn't allow customers to choose geographical locations for advertise ment.
- C. Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.
- D. No, Google AdWords doesn't target language or locations.
Correct Answer: C 🗳️
Fred is a Google AdWords consultant for his client. He is explaining to his client that there are
actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?
- A. Manually adding
- B. Copying from the automatic placement table
- C. Using the Placement tool
- D. Browsing the Web for placements with the Google AdWords toolbar
Correct Answer: D 🗳️
Tom is reviewing his YouTube ad performance through the Google AdWords reporting feature. He would like to review the number of users who clicked his ad and converted to a sale on his
Website. What requirement must Tom have satisfied to see the conversion reporting feature for YouTube ads?
- A. His ads must be prepaid.
- B. He must have added the Google AdWords Conversion Tracking code to his Website page.
- C. His YouTube ads must be placed through a YouTube reservations agent.
- D. He must have uploaded a promoted video on YouTube.
Correct Answer: B 🗳️
Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?
- A. The metric of "1" actually means she was the only person with that keyword.
- B. Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.
- C. Her ad is not a promoted video so it will always say "1" in this metric.
- D. The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
Correct Answer: C 🗳️
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