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Google adwords-search Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Bidding and Automation | 25% | - Smart Bidding
|
| Topic 2: Ad Creation and Optimization | 25% | - Responsive Search Ads (RSA)
|
| Topic 3: Measurement and Performance Analysis | 15% | - Conversion tracking
|
| Topic 4: Campaign and Strategy Fundamentals | 20% | - Search campaign structure and setup
|
| Topic 5: Audience and Targeting | 15% | - Location and device targeting
|
Google Search Advertising Advanced Exam Practice Test Sample Questions:
Which of the following is the process of promoting and marketing a website through paid listings on search engines?
- A. Inorganic marketing
- B. Search engine optimization
- C. Organic marketing
- D. Search engine marketing
Correct Answer: D 🗳️
Sam has created a Google AdWords advertisement for his consignment clothing store in San
Francisco. Sam wants to make certain that his ad catches people's attention. Which of the
following examples would be permissible for Google AdWords policies?
- A. Best Clothes!
- B. Newly Used Clothes!
- C. New 2U Clothes
- D. G-o-o-d-c-l-o-t-h-e-s
Correct Answer: B 🗳️
You are reviewing your conversions from Google AdWords. If you are tracking conversions using the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how many conversions from Google AdWords would you actually count?
- A. 1.66
- B. 75
- C. 45
- D. 60 percent
Correct Answer: C 🗳️
All of the following tools are used to manage multiple accounts with Google AdWords except for which one?
- A. My Client Center
- B. AdWords API
- C. Campaign Manager
- D. AdWords Editor
Correct Answer: C 🗳️
Kelly has created two ad groups for her realty business in Ohio. In both ad groups, she's identified the keyword 'Columbus Condos' for her ads. What problem exists within this scenario that could affect Kelly's ads?
- A. Kelly should merge all the ads into one campaign so that her ads will show up twice in search results.
- B. By having two ad groups with the same keyword, Kelly may pay considerably more for her ads because the ads will appear twice in search results.
- C. Kelly should not have keywords competing against one another.
- D. Kelly should only have one ad group, not multiple groups.
Correct Answer: C 🗳️
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