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Google adwords-search Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Campaign Setup and Optimization | - Keyword planning and targeting - Campaign structure and settings - Match types and search intent |
| Measurement and Performance Optimization | - Conversion tracking - Performance analysis |
| Google Search Ads Fundamentals | - Search advertising concepts - Google Ads auction and Ad Rank |
| Bidding and Budget Management | - Budget optimization - Smart Bidding strategies |
| Ad Creation and Assets | - Ad assets and extensions - Responsive Search Ads |
Google Search Advertising Advanced Exam Practice Test Sample Questions:
Beth runs a photography business and she wants to make certain, her advertisements only run in the evening. How is this possible with Google AdWords?
- A. Beth can pause and restart her ads whenever she likes.
- B. Beth can use the ad scheduling tool to choose when her ads should appear.
- C. Beth can use the conversion optimizer to indicate the hours she'd like to optimize her ad for conversion.
- D. Google won't automatically adjust when the ads are displayed.
Correct Answer: B 🗳️
You are a Google AdWords consultant for your company and you'd like to do conversion tracking.
How do you participate in the Google AdWords conversion tracking?
- A. You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
- B. Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
- C. You must add the Google AdWords conversion tracking code to your website's HTML code.
- D. Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
Correct Answer: C 🗳️
Wendy is a consultant to several clients for their web marketing strategies. Wendy wants to
centrally manage these Google AdWords accounts for all of her clients. What's the best tool
Wendy can use, to manage these AdWords accounts?
- A. My Client Center
- B. Google AdWords Campaign Manager
- C. Google AdWords Central Server
- D. AdWords Editor
Correct Answer: A 🗳️
Which of the bidding strategies will you use if you are focused on clicks?
- A. CPM bidding
- B. Campaigns
- C. Automatic CPC bidding
- D. CPA bidding
Correct Answer: C 🗳️
Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?
- A. Increase the ad's cost per impression bid
- B. Increase the ad's cost per click bid
- C. Change her ad to an image ad
- D. Change the destination URL of her ad
Correct Answer: B 🗳️
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