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GAQM CWRM-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Business Communication | - Use language structures and features to produce coherent and cohesive texts for a wide range of contexts - Explore and explain how language structures and features may influence a reader/viewer - Use a range of reading and/or viewing strategies to understand the literal meaning of specific texts - Respond to selected texts in a manner appropriate to the context - Conduct basic research and analyse and present findings - Use strategies that capture and retain the interest of an audience - Identify and respond to manipulative use of language - Interact successfully with audience in oral communication - Write/sign for a specified audience and purpose - Use strategies for extracting implicit messages in texts - Draft own writing/signing and edit to improve clarity and correctness - Reflect on how characteristics of the workplace and occupational context affect learning - Function in a team - Manage occupational learning materials - Access and use suitable learning resources - Use learning strategies |
| Wholesale and Retail Operations | - Overcome customer objections - Identify the store's target market - Describe organisational promotional strategy - Create positive customer perceptions - Build, ticket and dismantle promotional displays - Segment the wholesale and retail sector - Offer products to customers - Identify product features and their benefits - Close the sale - The wholesale & retail business environment - Explain customer behaviour - Establish the customer's need - Resolve customer complaints - Maintain promotional displays - Identify products and ranges within your store - Post-purchase product care - The concept of shrinkage and losses within a wholesale and retail environment - Explain the flow of stock and sales through a wholesale/retail operation - Interact with customers |
