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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Display Advertising | 15-25% | - Display Network Strategy - Audience Targeting - Ad Formats - Bidding Strategies |
| Measurement and Reporting | 20-30% | - Data Interpretation - Campaign Performance Analysis - Conversion Tracking - Google Analytics Integration - Reporting Tools |
| Search Advertising | 20-30% | - Ad Creation - Keyword Matching - Bidding and Budgeting - Performance Optimization |
| Optimization | 15-20% | - Budget Optimization - A/B Testing - Performance Diagnosis - Bid Strategy Adjustments |
| Video Advertising | 15-20% | - Bidding and Targeting - Video Ad Formats - YouTube Strategy |
Google Reporting and Analysis Exam Practice Test Sample Questions:
Don is configuring his website for an A/B experiment with the Google Website Optimizer. He's reviewing the scripts used to tag his pages and he's confused about which script does what so he's called you for help. Don needs to know which script sends pageview information to Google so that visits will be recorded in his reports. This is the script that has the account number that's unique to his experiment. Which script does Don need?
- A. Tracking script
- B. Conversion script
- C. Control script
- D. User-ID script
Correct Answer: A 🗳️
Which of the following report types displays the age and gender of visitors?
- A. Campaign Performance
- B. Demographic Performance
- C. Ad Performance
- D. Placement Performance
Correct Answer: B 🗳️
Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?
- A. 2
- B. Unlimited
- C. 30
- D. 25
Correct Answer: C 🗳️
Google determines a quality score to evaluate keyword relevance. The higher the quality score, the better the ad will perform for your site. There are several factors that go into determining your quality score, which include your clickthrough rate, the relevance of your ad text, keyword, and what is the other factor?
- A. Domain name
- B. Landing page
- C. Negative keywords
- D. History of Google AdWords
Correct Answer: B 🗳️
You are a Search Engine Marketing consultant for a company in your city. Your client wants you to create a report that will show them which ISP, hostname, and connection speed have driven the most visits to your site. Which report could you run for your client within Google Analytics?
- A. Visitor trending
- B. Map overlay
- C. Visitors overview
- D. Network properties
Correct Answer: D 🗳️
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